U.S. plant-based retail sales in 2025
GFI / SPINSPlant-based business intelligence
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Headlines refresh automatically Original publications linked Written for food operators
Latest published market snapshot
The category is established—but uneven.
These 2025 U.S. retail figures are included as a scale and customer-behaviour reference, not a forecast for every country or venue. Source: Good Food Institute analysis of SPINS data, published in 2026.
of U.S. households purchased plant-based food
2025 retail dataof purchasing households bought again
Repeat purchasingchange in plant-based retail dollar sales from 2024
Category-wide 2025 resultGreenMenu reading: this is an established but demanding category. The strongest opportunity is often not “vegan-only,” but well-made food that also works for flexitarians and mixed-diet groups. GFI reports that 96% of plant-based meat-buying households also bought animal-based meat, and those households spent 20% more on food than the average household.
Live publication feed
Current signals from the plant-based business world.
Published fallback data
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Use news to ask better questions—not to chase every trend.
Headlines can reveal customer language, investment direction and category movement. They do not prove that a particular product, menu item or business model will work in your location. Test the offer, cost it properly and measure repeat demand.